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Tuesday, May 5 • 8:30am - 10:30am
Workshop A: From Theory to Action: Building a Human Centric Communications Strategy - led by INTACTIC

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As a communicator, you can produce more effective employee communications by developing a deeper and more emotional understanding of your audiences.


In this interactive workshop, you will come away with a unique methodology to move from theory to action and build strategic communication campaigns that will engage stakeholders at all levels of your organization.


You will learn how to harness the collective insight of your HR communication and design teams by using a collaborative mapping technique and human-centric approach to strategy development. This renowned technique has resulted in successful enterprise-wide programs for companies such as Gap Inc., GE, Starbucks, Oracle, and Genentech.


In this comprehensive and hands-on workshop, you will leave with tools to help you:


  • Apply the basics of a human-centric communication planning methodology
  • Integrate thinking models from change management, learning, and communications design
  • Discover new ways to identify and meet the needs and preferences of your audiences and stakeholders
  • Select and integrate new technology into your organization’s culture, based on specific learning styles and audience preferences
  • Build multi-dimensional campaigns that sustain mindshare and momentum while aligning attitudes, behaviors and business objectives



Preston Lewis, CEO and Founder
Intactic
Conference Facilitator

Speakers
avatar for Preston Lewis

Preston Lewis

CEO & Founder, Intactic
Preston is an energetic and creative leader that helps companies understand how to solve complex problems through communication and design. He is a sought after expert in branding, employee engagement, internal communications and enterprise transformation and often travels the globe... Read More →



Tuesday May 5, 2020 8:30am - 10:30am